Performance partner — paid on results
We buy your customers, not your clicks.
Zephra Reach runs acquisition end to end — paid media, SEO and owned sites — and models every channel against long-term customer value. You’re invoiced on confirmed sales, so the media risk sits with us.
No retainer to begin. No spend committed until we agree the model.
Fifteen years buying media in-house across
Google · Microsoft · Meta · X · Pinterest · Owned & operated sites
Growth measured in customers, not impressions.
Most agencies optimise for the metric that’s easiest to report. We optimise for the one that pays your bills — what a customer is actually worth over their lifetime.
LTV-optimised marketing
Our in-house LTV calculation tool scores every channel, campaign and audience by the long-term value of the customers it brings in — then moves budget toward what compounds.
Spend follows value, not volume.
Conversion expertise
Fifteen years running paid media in-house for leading programmatic and PPC platforms. We know how these auctions behave before we spend a euro of your budget in them.
Six channels, one operator.
Acquisition costs that scale down
We work on a sales-commission basis with flexible compensation models — CPA, revenue share, or a hybrid. If the campaign doesn’t produce confirmed sales, it doesn’t produce an invoice.
You pay for outcomes only.
From first call to first sale, in four steps.
A deliberately short runway. Most partners are live in weeks, not quarters.
Step one
Understand the economics
We look at your margins, retention and current cost per sale to work out what a customer is genuinely worth to you.
Step two
Agree the model
CPA, revenue share or hybrid — we set commercial terms up front, so there’s no ambiguity about what triggers an invoice.
Step three
Launch and buy
Campaigns go live across the channels that fit your audience, plus placements on our owned-and-operated sites.
Step four
Scale what compounds
LTV data feeds back into the buying. Sources producing durable customers get more budget; the rest get cut.
What we offer
A short list, on purpose. Every service below exists to bring in customers worth keeping.
Digital strategy
A growth plan built around your business objectives and marketing vision — channel mix, budget shape, and the targets we’ll hold ourselves to.
Paid advertising
PPC and programmatic campaigns planned, launched and managed across search and social, with creative and bidding handled in-house.
LTV optimisation
Our in-house calculation tool tells us which cohorts are worth acquiring more of — and where budget is quietly buying customers who churn.
Affiliate marketing
Flexible compensation tied to real performance, through CPA or revenue share, with tracking and attribution we set up and monitor.
SEO
Technical and content optimisation to lift rankings, grow organic traffic and reduce how much of your pipeline depends on paid spend.
Web design
We build and operate content sites that bring genuinely useful information to consumers and turn that attention into product adoption.
Is this a fit?
We’d rather say so early than six weeks in. Here’s roughly where we do and don’t add value.
We work well with
- SaaS and subscription businesses where retention drives the economics
- Teams with a proven product looking to outsource acquisition rather than build a media team
- Companies that can track a confirmed sale back to a source
- Advertisers who want commercial terms tied to results, not hours
Probably not the right time if
- You’re pre-product and still testing whether anyone wants it
- There’s no conversion tracking in place and no appetite to add it
- You need brand advertising measured on awareness rather than sales
- The margin on a sale can’t support a performance commission
Questions we get asked
How exactly does the commission model work?
We agree the terms before anything goes live — a fixed CPA per confirmed sale, a percentage of revenue, or a hybrid of both. Invoicing is triggered by confirmed sales only, so campaigns that don’t convert don’t cost you.
Who pays for the ad spend?
That depends on the model we agree. In a pure performance arrangement we carry the media cost and are paid on results; in hybrid setups the spend can sit on your accounts with a reduced commission. We’ll set out both options with the numbers attached.
What is the LTV calculation tool actually doing?
It takes your retention and revenue data and projects what a customer from a given channel, campaign or audience will be worth over time — not just at the point of sale. That projection is what we bid against, which is why we’ll sometimes pay more per click than a cost-focused agency would.
How long before we see results?
Paid campaigns can produce sales within the first weeks. LTV signals need longer — usually a full retention cycle before we can say with confidence which sources are producing durable customers. SEO and owned-media work is slower still and should be treated as a compounding asset.
Do you work with competitors in the same category?
We’re upfront about existing partners in your vertical before we start, and we can agree category exclusivity as part of the commercial terms where it makes sense for both sides.
Tell us what a customer is worth to you. We’ll go and get more.
A short call is enough to know whether the model fits. No retainer, no commitment to spend.